So you’re not short of air
Backstory
GSK asked us to come up with a project to promote Chronic Obstructive Pulmonary Disease (COPD) and raise public awareness about it.
Solution Taken
Grupo SANED proposed a disease awareness campaign to raise the public profile of this little-known condition. Various actions were carried out, such as the printing of brochures, articles and reports in the magazines “El Médico” and “Aula de la Farmacia”, as well as a supplement in “El periódico de la Farmacia”. Various email marketing campaigns were run, addressed at primary care physicians and pharmacists.
Deliverables and Materials
Materials for Doctors and Health Decision Makers
A supplement with the El Médico header featuring educational content
Materials for Pharmacists
A supplement with the Aula de la Farmacia header featuring educational content
Materials for Patients and Use at Consulting Rooms
A brochure with general recommendations
A brochure on recognising COPD symptoms
A brochure for patients with a more advanced state of COPD