Osteoporosis: Reality and Challenges in Spain
Backstory
Because secondary prevention of fragility fractures is still a challenge in Spain today, where the appearance rate of new fractures continues to grow every year, Lilly contacted Grupo SANED to roll out a project showing the need for secondary prevention of bone fractures.
Objective
The aim of this documentary was to take a different approach to this and other challenges facing orthopaedic surgeons today.
Solution Taken
Grupo SANED decided to make a documentary narrated by science commentator Eduard Punset that would look at Osteoporosis from different perspectives, with contributions from various rheumatology specialists and orthopaedic surgeons.
Deliverables and Materials
The following materials were published to develop the project:
Moderator’s Guide
Attendee’s Guide
Invitation brochures
3D Action Mechanism
Project Outcome
The project was a clear success and the documentary was screened at more than 200 meetings.